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Mehr va Oqibat Society for Protection of Animals: “Choose Kindness”

The Society for Protection of Animals ‘Mehr va Oqibat’ (Kindness and Mercy) has launched a unique social project ‘Choose Kindness’, designed to attract public attention to the problem of animal abuse.

The main slogan of the social campaign is ‘Ozor Berma’, which means ‘Do not hurt, do not cause suffering, do not be cruel.’

In September, billboards will appear on 150 advertising platforms of the city and bus stops across the capital, depicting the renowned figures of culture, art and sports of Uzbekistan, including Sevara Nazarkhan, Nasiba Abdullayeva, Munojat Yulchiyeva, Munisa Rizayeva, Asal 
Shodiyeva, Amira Alibekova, Leyli, Bobur Ismailov, Ruslan Nuruddinov and Saida Amir.

Together with these celebrities each of the billboard will have animals, most of which were saved on the streets of the city. Billboards on bus stops will depict large images of animals and the slogan ‘Inson Bo’l’ (Be a Human). The project is accompanied by the #ozorberma hashtag.
The first billboards have appeared in the city already today.

You can follow the project on the official pages of ‘Mehr va Oqibat’ on Facebook and Instagram.


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